Wednesday, April 30, 2008

Love Blogging?

As far as a hobby goes, blogging is quite therapeutic. As far as an assignment goes, blogging is quite refreshing. As far as a job goes, you could do a lot worse.

For those of you who see yourselves as having found your mojo in the blogosphere, you might consider looking around for a few opportunities to be compensated for your time and thoughts.

Here is a possibility I have come across in the last couple of days:

Company: Confidential

Location: Anywhere

Posted on: Apr 26, 2008

Freelance copywriter for web content

Ghost-write three blog posts each weekday, and post to hosted Wordpress blog.

We need ongoing blog entries to help build content launching our new blog. Granted the "recruitment industry" traditionally may not sound like the most exciting topic to write about, though our voice has never been traditional. That said, we are seeking humor, personality, charm and wit coupled with a Trump-like business sensibility.

Desired topics: Design/Web Development industry, Graphic design industry, Advertising/Marketing industry, other creative industries, Freelance vs. Full-time designers, Advantages/disadvantages to working with Recruiters, etc.

  • Compensation: Each blog entry published $50.00 - $75.00
  • Blog entries: 3 per week.
For further details see the Creative Hub Job Board
The more you look, the more you find companies and corporates scrambling to pick up the pieces and jump on the new media bandwagon. It seems that businesses big and small see these portals of social networking and participatory culture as somehow intrinsically providing a foolproof link to engaging the youth demographic in today's society.

The company listed above obviously feels the need to expand their 'traditional' markets and employ some 'out of the box' communication thinking. And they are not alone. Global management and consulting technology services company, Accenture, now holds many recruitment events and even job interviews in a designated space in Second Life. In a recent post, James of Ladies Love Cool James highlighted the example of FaithTrip, an Australian Catholic social networking site, trying to raise up a new generation of evangelical Christians. And possibly one of the most scrutinized, and, to be fair, ridiculed, moves into the crazy world of online interactive media stuff was made by the Australian Labor Party and the Liberal Party of Australia during the last election. Their assault on the untamed territories of MySpace, FaceBook and You Tube were, well, noble and well meant, but they highlight the problem faced by many organisations attempting the transition to Web 2.0 - they simply do not understand the technology, nor the people who use it.

As I watched videos of Kevin Rudd, struggling to crack a smile, presenting speeches on the challenges faced by Australia economy (yes, I am a name behind one the 300 people who viewed this video) and John Howard imploring voters to embrace a fear of change and vote for him at the polls, this lack of understanding became abundantly clear. There were flashes of golden understanding of the world of You Tube, such as this classic:



But these were few and far between.

However, this problem also presents a beautiful, shiny, gleaming opportunity. This opportunity was realised to me only yesterday as I was writing a CV and cover letter to a leading engineering firm regarding a communications position. When writing a cover letter, the challenge is set. How are you going to make sure that you present to the company the key reasons why you can do this job better than anyone else? As I was drafting my response I found myself writing

I also believe that my knowledge and experience in areas of new media will provide a valuable fresh approach

We need to appreciate that the skills that we see as basic survival habits are seen by others as the way forward in this technology driven world. Just as learning to use a typewriter was seen as a career securing move for our grandparents, the ability to blog and engage in a discussion thread may well be our competitive edge in this crazy world.


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